PERFORMANCE ADS SPECIALIST

Performance ads for GLP-1 &

supplement brands.

Performance ads
for GLP-1 &

supplement brands.

Boost ad performance with differentiated messaging and creative

while staying within regulatory and platform guidelines.

Boost ad performance with differentiated messaging

and creative while staying within regulatory

and platform guidelines.

PROBLEM

Why your ad performance has plateaued.

Why your ad performance
has plateaued.

Most GLP-1 and supplement brands rely on the same approach. The result

is predictable: diminishing returns, rising costs, and stalled growth.

Most GLP-1 and supplement brands rely on the same

approach. The result is predictable: diminishing returns,

rising costs,and stalled growth.

One repetitive message

across all audiences

Bottom-of-funnel “Buy Now” ads only

Bottom-of-funnel “Buy Now”

ads only

Too few buyer angles being tested

Too few buyer anglesbeing tested

Messaging that risks platform rejection

Messaging that risks

platform rejection

Result:

: Performance plateaus. You spend more but convert less.

Performance plateaus. You spend

more but convert less.

OUR APPROACH

Better messaging.

Better performance.

Better messaging.
Better performance.

We don’t optimise targeting or increase budgets.

We fix the creative strategy - so the same

spend converts more.

We don’t optimise targeting or increase budgets.

We fix the creative strategy - so the same

spend converts more.

Buyer-Specific Messaging

Distinct angles for distinct buyer motivations.

Medical

Lifestyle

Cost

Trust

Structured Creative Testing

Every creative has a hypothesis and a measurable outcome.

Every creative has a hypothesis and

a measurable outcome.

Clear Performance Systems

Defined KPIs and structured iteration cycles.

Defined KPIs and structured

iteration cycles.

+62%

CTR

-34%

CPL

2.7x

ROAS

Compliance-Aware Execution

No risky claims. No rejected creatives.

Platform Approved

CASE STUDY

2.7× ROAS
in 30 days.

2.7× ROAS
in 30 days.

DOOU, a supplement brand, was spending consistently on

Meta but performance had stalled. Instead of increasing

budget or changing targeting, we restructured

the creative approach.

DOOU, a supplement brand, was spending consistently on

Meta but performance had stalled. Instead of increasing

budget or changing targeting, we restructured

the creative approach.

WHAT CHANGED

Built multiple buyer-specific ad angles

Built multiple buyer-specific ad angles

Reduced reliance on one generic promise

Reduced reliance on one generic promise

Introduced structured testing across variations

Introduced structured testing across variations

Shifted messaging toward trust, proof, and reassurance

Shifted messaging toward trust, proof,

and reassurance

RESULTS

RESULTS

+62%

Click Through Rate

–34%

Cost Per Lead

2.7×

Return on Ad Spend

HOW IT WORKS

A structured path to better performance.

A structured path to
better performance.

01

Buyer Angle Mapping

We identify distinct buyer segments and map messaging angles to

each - not one generic pitch.

We identify distinct buyer segments and map

messaging angles toeach - not one

generic pitch.

02

Creative Production

Ad creatives built with structured variation: different hooks,

different formats, different proof points.

Ad creatives built with structured variation:

different hooks,different formats, different

proof points.

03

Test & Iterate

Every creative is tested with a clear hypothesis.

Winners scale. Losers inform the next round.

Every creative is tested with a clear

hypothesis.Winners scale. Losers inform

the next round.

Ready to fix your ad performance?

Get 3 buyer-specific ad angles tailored to your brand -built to convert

different audiences, not just the same one louder.

Get 3 buyer-specific ad angles tailored to your brand -

built to convert different audiences,

not just the same one louder.

No commitment. No pitch deck. Just actionable angles.

Make your ads work smarter, not harder with creative touch

All rights reserves @Good ads.co

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